Expanded the Pickleman’s Brand to a nationwide chain with over 40 units under contract across 8 states with $1.5M+ AUVs by implementing consistent branding, social media campaigns, website management, app development, store design, training procedures, and strategic campaigns.
The connections we make shape not only our journey but those we meet along the way.
Lead Pickleman’s in the implementation of strategic initiatives to acquire new customers, build frequency, optimize ad dollars, maximize trade areas, and increase brand exposure, to lift average unit volumes and increase revenues.
Assisted numerous brands to create, grow, and manage their businesses, from conceptualization and logo design all the way to launching e-commerce sites, web development, and site engine optimization.
Extensive experience working in cross-functional teams to bridge the language barrier between the end-user and engineers of systems to create experiences that are intuitive, entertaining, and profitable.
Over my career, I've had the opportunity to work with agencies, team members, and solo on various projects to better understand the process and vocabulary for each skill set.