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Bredehoeft Millworks has been in business since 1957 as a family-owned business, so the rebranding was aimed at retaining its long-held notoriety as a reliable, locally-owned expert in custom millwork and casework. Their team is also exceptionally skilled at historical restorations with the ability to match handmade craftsmanship from centuries ago. The mix of the bold slab serif and Avante Garde gave the new logo a strong structure and balance to align with their long-held stature in the community.