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Double Points Level 2

In tandem with the Double Points promotion, we also ran a competition with our local teams at each location with a prize for the store with the most rewards customers by % of total customers for the month of October. The promotion was so successful that we extended the promotion through the month of November. We saw some locations surpass 30% or more of all customers actively enrolled in the rewards program. Through retargeting our customer database and engaged customers on social media, we were able to bring conversion costs below $1.00 and increase overall enrollment at all locations.