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What started as an April Fools Joke back in 2015 became a national trend and gained the brand viral exposure over the years. Regardless of the fact that it was a joke our teams ended up making more than a few Pickle Sandwiches. The first time we posted The Pickle Sandwich back in 2015 the Facebook Algorithm played well to businesses and we gained over 2 million views from that single post. We continued this trend over the years on April 4th which was followed by increased traffic and brand exposure.